1% FOR THE PLANET 1% FOR THE PLANET
1% FOR THE PLANET 1% FOR THE PLANET
DESIGN INTERNSHIP
1% for the Planet is a global movement that encourages businesses and individuals to contribute at least 1% of their annual sales to environmental causes. Founded in 2002, the organization connects members with non-profit partners, amplifying their impact on conservation efforts and promoting environmental stewardship.
As a Graphic Design Intern, I am committed to enhancing the visual narrative of the brand and its mission, engaging the community, and supporting the environmental initiatives championed by our members!
1% for the Planet
1% for the Planet is a global movement that encourages businesses and individuals to contribute at least 1% of their annual sales to environmental causes. Founded in 2002, the organization connects members with non-profit partners, amplifying their impact on conservation efforts and promoting environmental stewardship.
As a Graphic Design Intern, I am committed to enhancing the visual narrative of the brand and its mission, engaging the community, and supporting the environmental initiatives championed by our members!
Live Printed
T-Shirts
One of my key projects was designing a t-shirt for the live printing station at Global Summit 2024 in San Diego. This design was showcased to a wide audience, enhancing its visibility. These shirts were screen printed live for attendees, creating an engaging and interactive experience.
The design process began with rough drafting in my notebook, where I sketched various concepts inspired by nature, such as birds, fish, plants, and weather elements. These initial sketches allowed me to explore different compositions and styles before translating them into vector art.
Importance of Brand Consistency in Social Media Design
Brand consistency is vital in social media design, as it helps establish trust and recognition among our audience. At 1% for the Planet, I prioritize maintaining a cohesive visual identity across all platforms. This involves using a consistent color palette, typography, and imagery that reflect our commitment to environmental causes. By adhering to brand guidelines, I ensure that our messaging is clear and aligned with our core values. Consistency not only strengthens our brand presence but also enhances our credibility, encouraging followers to engage with our mission and support our initiatives.
With the organization's 115k Instagram followers, the language and branding of the posts are very important. Designing for such a substantial following requires a great understanding of brand consistency. In a role like this, every post contributes to shaping the brand’s public image, which means each design must be crafted with precision, creativity, and strategy.
Below are some of the Instagram posts I designed during my time with 1% for the Planet. @1percentftp
